Who doesn’t like pizza? … Let’s analyze one of most popular and well-known Pizza delivery chain, ‘Pizza Hut’ (http://www.pizzahut.com/) & do Usability Testing and User Experience analysis.
[I will be including 'Screen-shots' of the web-site regarding the point I am trying to make, but it may add good value to your reading, if you have the website open in additional browser (preferably Chrome or Firefox) window/tab]
First thing that most of the users would notice is coloring scheme of this website. Where most of the businesses forbid such dark and bold background color, it doesn’t look odd for Pizza store. Other important thing is the effective use of gradient. Upon careful observation you can notice that it’s darkest at ‘top-middle’ region, kind of setting the user focus/attention on main website menu. More »