With more than 30000 locations and 1.5 billion disc rentals to the date, Redbox is a very successful Movies and Games rental company indeed! It’s directly competing with Netflix and Blockbuster and seems to be getting edge over them. Unlike Netflix, you can rent movies with Redbox without ever getting on internet, which means they are perhaps not so heavily dependent on their web presence, as compared to Netflix.
Upon exploring its website – (http://www.redbox.com), here’s my compilation of 10 things that work good for overall Usability and User Experience and 10 things that doesn’t deliver good User Experience. Hopefully you will be able to pick up some good points and also feel free to comment if you have anything interesting on the topic!
In last post, we did some initial Usability Testing and User Experience analysis for ‘Pizza Hut’ (www.pizzahut.com) Home-page. In this post we will try to dig deeper into other area (Create Account’ form) and see if we can discover anything interesting!
[I will be including 'Screen-shots' of the web-site regarding the point I am trying to make, but it may add good value to your reading, if you have the website open in additional browser (preferably Chrome or Firefox) window/tab. As always comments/feedback are welcome & if you can bring in any new observation that will be awesome!]
Let’s try to ‘Create Account’ by clicking the link on top. Notice that there’s no tool-tip for ‘Create Account’ link. A short line describing why user need to create account as tool-tip would have been better. Anyways, here’s what we get on opening that link: More »
Who doesn’t like pizza? … Let’s analyze one of most popular and well-known Pizza delivery chain, ‘Pizza Hut’ (http://www.pizzahut.com/) & do Usability Testing and User Experience analysis.
[I will be including 'Screen-shots' of the web-site regarding the point I am trying to make, but it may add good value to your reading, if you have the website open in additional browser (preferably Chrome or Firefox) window/tab]
First thing that most of the users would notice is coloring scheme of this website. Where most of the businesses forbid such dark and bold background color, it doesn’t look odd for Pizza store. Other important thing is the effective use of gradient. Upon careful observation you can notice that it’s darkest at ‘top-middle’ region, kind of setting the user focus/attention on main website menu. More »